Let’s begin with the breakdown of these three initials, SEO stands for “Search Engine Optimization.” In other words, this means SEO is a way to improve your site to increase its visibility for relevant searches when someone is looking for a service related to your business. The more visibility your pages have in search results, the more likely you are to get the web’s public attention and attract new and existing clients to your business.
Search engines are the key elements of the internet and creating exposure of your business in these platforms is essential for any business especially now that we tend to look for any type of help in the internet, whether you use google or bing the use of these tools is almost inevitable.
Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line. Nowadays SEO is such a fundamental part of digital marketing, researches show that people conduct trillions of searches every year, often with commercial intent to find information or in most cases reviews about products and services.
Paid search is a popular alternative to SEO. Often called PPC (Pay-Per-Click), Paid Search allows businesses to bid on search terms. An algorithm will take the bid amount into account and weigh that against other factors like the page’s quality and user experience. The downside of PPC is that business owners pay for each click. The upside is that the effects are immediate, whereas SEO generally takes months to take into effect.
There are several types of PPC, with the most popular being Google Ads. Formerly known as Google Adwords, Google Ads allows businesses to bid on ads throughout Google’s networks, which includes traditional search engines, but also websites as well as other platforms like Google Play apps (Android Apps).